Kolkata: Leading malls and electronic goods retailers in the city seem to have latched onto the American concept of Black Friday sales, offering huge discounts to attract buyers and beat the slowdown blues.
In the US, Black Friday is the informal name for the Friday following Thanksgiving Day that is regarded as the beginning of the Christmas shopping season there. Following in the footsteps of American stores, which offer high rebates and open as early as midnight or even earlier at times, retail chains here, such as Great Eastern, Khosla Electronics and Spencer’s, are also joining in the bonanza. Though e-taliers are eyeing good business, the excitement seems particularly pronounced in malls, stores and retail chains.
At Acropolis Mall, brands, such as Nyaka, Jack and Jones, Skechers and Shoppers Stop, are providing Black Friday doorbuster deals, like 40% off from November 26 to 30. “Black Friday has been a sales promotion phenomenon in the US and Europe and India is also availing of the same strategy. We are leveraging Black Friday sales to attract more consumers and boost sales. We have decided to continue with Black Friday promotions next year, too,” said K Vijayan, GM, Acropolis Mall.
From November 27 to 29, shoppers at the 160 outlets of Spencer’s across the country can buy expensive products at 10-year-old prices. Devendra Chawla, CEO, Spencer’s Retail and Nature Basket, said, “It is our constant endeavour to ensure savings for our customers. With Black Friday sales, our customers can avail one of the lowest price drops of the year across online, phone delivery and in-store channels.” Quest mall, too, is ready with discounts in garments, lifestyle and stationary segments.
Cut to electrical appliances and jewellery products, leading chains have come up with similar offers. Manoj Khosla of electronics chain Khosla Electronics said, “We are embracing Black Friday with a bunch of offers for customers.” Pulkit Baid, director of Great Eastern appliances told TOI, “In 2019, we introduced Black Friday sale in Kolkata and witnessed a good response, especially from the millennials. This time, we have bigger plans.”
Mia by Tanishq, a leading jewellery brand, has unveiled an exclusive sale. A spokesperson said, “Buyers can get up to 25% off valid on Mia products. This offer is applicable for various jewellery items hat they can gift.”
Yashovardhan Gupta, MD, Torero Corporation, said, “. If we break it up across all channels, retail discretionary purchases have really suffered, especially from March to August. In November, we saw business activities close to what it was in 2019. For Black Friday, there’s a big demand for gifts. This time, our strategy is special pricing, given the financial distress caused by pandemic.”